Krispy Kreme has a bacon hot dog donut
Do arteries make a sound as they clog?
If so, prepare for a symphony of saturated fats in Delaware next month. Krispy Kreme is partnering with a minor league baseball team in Wilmington to sell a bacon donut hot dog.
The Wilmington Blue Rocks, a single-A affiliate of the reigning American League champion Kansas City Royals, is even asking fans to name this crazy culinary concoction -- which also has raspberry jam on it.
If this new sweet and salty treat is a hit, could it find its way to the more than 980 Krispy Kreme stores around the world? Krispy Kreme apparently needs to do something to attract more customers.
Shares of Krispy Kreme fell nearly 6% Thursday after the company reported that its latest quarterly sales missed forecasts.
This is the fourth consecutive quarter that traders were not pleased with Krispy Kreme's results. This pattern has led me to wonder if investors were glazed and confused and if the doughnut craze was over.
It looks like that way on Wall Street. The stock has missed the market rally of the past year. It is down more than 2% since this time a year ago.
The only consolation for investors? Rival Dunkin' Brands is doing even worse.
But is the sell-off an overreaction? If you look more closely at the company's results, they weren't really bad.
Overall revenue rose more than 11% in the fourth quarter. And same-store sales, one of the most important measure of health for restaurants and retailers, were up nearly 7%.
Brian Sozzi, an analyst for Belus Capital Advisors, said that investors should not ignore this growth.
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