Sprint's new $80 a month plan includes unlimited service and cost of equipment

Tuesday morning, Sprint announced a new $80 monthly unlimited talk, text and data plan called "All-in." $60 of the monthly charge takes care of the talk, text and data, and the remaining $20 covers the cost to lease an Apple iPhone 6 or the Samsung Galaxy S6. The nation's third largest carrier, Sprint has managed to stave off a hard-charging T-Mobile, whose CEO has been focused on surpassing Sprint in the standings.

Sprint's "All-in" plan debuts today and includes a one-time $36 activation fee. Sprint chief marketing officer Kevin Crull notes that "All-in" is exactly where the industry is heading. "The natural evolution of the industry is to advertise both combined," said Crull. "(Take the) cost of the device and the rate plan, put them together and tell the customer what's the rate all in."
 
Sprint has spent heavily with its current promotions, including one that cuts Verizon and AT&T customers' monthly bill in half. For "All-in," the mobile operator will use soccer star David Beckham to promote it. Sprint CEO Marcelo Claure says that there will be no surprises for Sprint customers with "All-in.". Click on the video here to hear Sprint's CEO talk all about it.