Asha Sharma became CEO of Xbox only 2 months ago and she's already done some big things for its customers:

Asha Sharma became CEO of Xbox only 2 months ago and she's already done some big things for its customers:

- Cut Xbox Game Pass Ultimate from $29.99 to $22.99 per month

- Announced Project Helix, the codename for the next-gen console

- Rebranded from Microsoft Gaming back to simply Xbox

- Scrapped the “This is an Xbox” marketing campaign

- Committed to human-crafted games and ruled out low-quality AI content

- Boosted direct fan engagement on X with faster responses and updates