Sony's PlayStation 4 is already profitable and on course to beat the PS2's success
If Sony is to reverse its heavy losses, big-selling products like the PlayStation 4 need to turn a profit. The good news is that the company's newest console is already fulfilling that requirement, having already recouped Sony's investment in the hardware, and it now looks set to beat profits achieved by the internationally legendary PS2. Speaking at a corporate strategy meeting, Sony president Kaz Hirai said the PS4 was "already contributing profit on a hardware unit basis, establishing a very different business framework from that of previous platform businesses." There's no doubt over which console Hirai is referring to here: the PS3 took three years to shed its loss-leading status, after cancelling out gains made from Sony's "biggest gaming success," the PlayStation 2.
Comments
Post a Comment