Apple Watch owners are complaining about scratches on their new device.

Some Apple Watch owners, still enthralled by the new watch smell coming from their latest tech purchase, do have a complaint to make. The stainless steel version of the timepiece is picking up scratches on its body way too easily. In some cases, the scratches are appearing within hours after the device is removed from its box.

Those who purchased the entry-level Apple Watch Sport model aren't having the same problems thanks to the matte finish on the watch which tends to cover up any marks made to the aluminum. We should point out that this is not happening to every Apple Watch model being worn.

Apple is offering Apple Care support for the product. The protection plan must be bought at the same time as the Apple Watch is. Apple Care+ provides two years of technical support and covers two incidents of accidental damage for the Apple Watch Sport and Apple Watch models. Pricing is $59 and $79, respectively. For the Apple Watch Edition models, Apple Care+ will have your back for three years of technical service and two incidents of accidental damage. The price is $999. While that sounds steep, remember that the price of the watches in that tier start at $10,000.

So what will Apple do to mollify Apple Watch buyers who find scratches on their timepiece? So far there has been no comment from Cupertino. Stay tuned. We expect to hear more about these scratches in the days and weeks ahead.

Engadget